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View has played a pivotal role in destination development in Scotland, establishing the country’s first Destination Management Organisation (DMO) for Aviemore and the Cairngorms. Not only was the agency a leading partner in devising the development plan for Aviemore and the Cairngorms, creating the brand ‘Scotland’s Natural Adventure’, managing director, Yvonne Crook, went on to set up the resulting DMO, which she managed for three years.
Yvonne has since gone on to set up DMOs for the Isle of Arran, Loch Ness and Dumfries and Galloway.
View has also been active in destination development in the international arena. One particularly rewarding project involved creating a multi-faceted strategy to make Denmark a more competitive visitor destination. This comprised sustained collaboration with seven key destinations to draw out their specific unique selling points, inspiring each one to strive for excellence as well as working cohesively to create a stronger proposition.