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Created by View and fellow Director Willie Cameron of Loch Ness Marketing, View has developed the brand and award winning marketing campaigns for Highland Feast which celebrated its 10th anniversary in 2008.
Creative marketing together with innovative events have attracted more than 10,000 local residents and visitors each year and View’s proactive PR campaign resulted in the securing of media coverage with an advertising equivalence in excess of £760,000 for Highland food and drink since 2002. The Festival has received numerous awards over the years including: CIS Excellence Award for Food Tourism in 2008 and Commendation for Best Small Festival at the Scottish Events Awards in 2008. In 2005, it was awarded for Best Marketing Initiative at the Highland Tourism Awards. Highland Feast Directors are now changing the direction of Highland Feast to concentrate on Battle of the Chefs and focussing on training and quality standard development opportunities.