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Bringing together the skills and expertise of two of the UK’s leading tourism consultancies, Stevens & Associates and View Marketing, the Stevens View Partnership (SVP) was created in 2006 to collaborate on strategic leisure and tourism projects, specialising in destination development.
Following a significant investment in personal development through international benchmarking with the world’s best destinations the Partnership has become recognised internationally in destination development, strategy and implementation.
Together, the SVP has succeeded in creating a new generation of private sector led destination management organisations in Scotland, including Aviemore and the Cairngorms, Loch Ness, the Island of Arran and Dumfries and Galloway.
“This tourism development plan is an exemplar: outstandingly thorough, well researched and imaginatively implemented”. Geoffrey Lipman, Special Adviser to the Secretary General of the UN World Tourism Organisation.
Using objective situation analysis to establish and realise the client vision and aspiration, the SVP’s tried and tested approach involves comprehensive trend and market research to deliver a market focused brand strategy supported by bespoke marketing and brand management.
Professor Terry Stevens and Yvonne Crook are joint directors of the SVP.
What our clients say:
"By appointing The Stevens View Partnership to undertake a Regeneration Study for Blairgowrie and Rattray we obtained immediate credibility with our Council’s Economic Developing Department due to the high regard and level of expertise in tourism that Professor Terry Stevens and Yvonne Crook have.
They did a thorough review and study of our town identifying key factors as a foundation for a regeneration plan.
Following that advice an especially constructed Board of senior Scottish Businesspeople living in the local area was formed and a charitable company set up with the remit to seek way to re-stimulate business in the town.”
Roy Sim, Past President, Blairgowrie Merchants Association
Roy Sim Antiques & Properties
"Terry and Yvonne have helped us to see the development of tourism in Dumfries and Galloway in the wider Scottish and international context. It has been particularly refreshing to receive such an upbeat assessment of the potential of our region from an external expert – too often I feel we have been told not to get above ourselves. Through their enthusiasm and expertise they have instilled self-belief and caught the attention and commitment of businesses."
Dr Joan Mitchell, Past Chair of Dumfries and Galloway Destination Development Organisation Shadow Board