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To achieve tangible results through truly effective solutions, View starts with strategy. This involves a thorough analysis of the business so that the team can lay strong foundations for successful creative campaigns.
The 5-step process begins with an objective review of the product including a situation analysis, followed by a breakdown of its selling potential, the current market environment, and a study of competitors and how they are selling and future market development. Based on this information, the team creates a bespoke plan for product development, where required, as well as a comprehensive marketing campaign and realistic implementation schedule.
Clients View has created successful marketing strategy for include Buccleuch’s Drumlanrig Castle, Jacobite – Experience Loch Ness, Visit Denmark and Perth Racecourse. See our case studies for more.