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Creator and managing director Yvonne Crook has developed View Marketing into one of Scotland’s most dynamic and forward-thinking creative agencies with an international client base.
Currently working as consultant to the Duke of Buccleuch on a master plan to develop visitor services for Buccleuch Leisure, Yvonne is also playing a key role in master planning for a new leisure enterprise on a country estate in Wales as well as strategic planning of the Cardiff City positioning.
With over 25 years of marketing and business development experience, Yvonne began her career in the public sector with responsibilities including business, community and tourism development in the Highland region; valuable experience complimented by her role as a business partner in several successful tourism-related businesses.
Yvonne has specific expertise in branding and strategic marketing, winning View high profile contracts including destination brands such as Loch Ness, Slovenia, Kitzbuhel, Denmark and Speyside – the home of Malt Whisky.
Together with leisure and tourism consultant Professor Terry Stevens, Yvonne has earned an international reputation for expertise in international destination development, jointly creating destination development strategies for Denmark and Scotland as well as playing a key role in their implementation.
A Fellow of the Tourism Society, Yvonne is regularly asked to present innovative solutions at international tourism events, while her strategic focus gives depth and meaning to tactical marketing campaigns delivered by View Marketing.